Dive Deep into the 15 foundations of a TRULY scalable eCommerce business
INTRODUCTION, FOUNDATIONS & MINDSET
In the first module, we get you comfortable with the flow of the program and you’ll meet the other businesses you’ll be working alongside in this tightly curated group. You will learn the foundational theories that will allow you to link all of the future modules together, and understand how to apply them all quickly. You will also get some mindset coaching from high-level coaches to set your mind to breaking through various barriers and conquering new heights with the program.
ORGANIZING YOUR BUSINESS, SOP’S AND PROCESS DEVELOPMENT
Every business can be absolute chaos if the right processes and procedures aren’t in place. You will learn high-impact strategies and systems to save you thousands of hours of time and millions of dollars by developing processes in areas of your business and creating standard operating procedures as you build. This work creates a strong foundation for building a large and extremely efficient business.
DATA, METRICS & ANALYTICS
You cannot build a high growth company unless you understand how to track and interpret data, metrics, and analytics. Unless you are tracking and interpreting, you will have no real idea on what is working and what isnt….meaning you can’t focus properly, and keep spinning around in circles. This module will help you build a foundational understanding of getting your data to work for you, and does so in a way that any non-technical person can get a far better understanding of their company without a computer programming degree.
WEBSITE & TECH
You do not need to be a technology company to run an e-commerce business. Technology doesn’t have to be complicated, you just need to understand the basics and build a roadmap so that your technology can evolve as your business does. Here you will learn to de-complicate and de-clutter your website, build a roadmap for success, manage your technology partners, and focus your energy on building out an incredible platform to do millions in sales per month.
Building a brand will separate you from the masses and give you incredible equity with your customers. You cannot run a lasting and scalable e-commerce business without having a strategic focus on building a strong and recognizable brand. There are many elements that go into building a brand, and you will learn various strategies to become top of mind in your industry without having to continually buy media to get in front of your customers. You will learn how to pay attention and optimize the experience that the customer is having.
This module will take you into various types of content, and how to use those types of content can help you achieve specific outcomes with your business and your brand. We will dive into how to use things like photos, videos, email & sales copy and how they can be used to acquire customers, build your brand, retain customers and more. Content gives your brand personality, your products credibility, and creates a channel for you to build relationships with your customer….it literally is king.
BUILDING A TEAM
You can’t build it alone, nor would you want to. Learn the best strategies for attracting the best employees, cofounders, contractors or even VA’s in order to save your time for what matters most – pulling the big levers for growth
If you are not making good products, you do not have a lasting business. We walk you through the best practices and foundations in building products that wow customers without spending millions of dollars in a lab. Expanding your product portfolio is an incredible way of maximizing customer LTV, increasing AOV, and building a much more profitable business when done correctly. We help you understand how, why and where to focus your energy when bringing new products to market.
A scalable business requires scalable and cost-effective production, and without a full landscape of potential partners and the ability to compare them, this is a really risky decision to make. We show you the best ways to identify, pitch and manage new manufacturing relationships for new products, or to create backup plans for your current products (or even to add leverage for contract re-negotiations with them by having competitive offers to lower prices). You’ll also learn how to ensure your products are always meeting quality standards, and that partners are held accountable for this incredibly crucial piece of your business.
Customer expectations for product delivery have never been higher (thanks mainly to Amazon Prime’s Free 2 day shipping). We help you understand how to get your product to your customers as quickly and cost-effectively as possible while setting and managing customer expectations. You’ll also understand how to properly run your warehouse operation, organize your SKU’s optimally, send and receive inventory, and build out the most accurate pricing and timelines for getting product from the manufacturer to the fulfilment centre, to end customer.
Packaging plays an important role in customer experience, helps your customer use your product, and helps it arrive safely to the point of usage (or travel to various points along with you). We dive into the various ways to use packaging to add tremendous value to your product and to ensure you are effectively managing costs and efficiency within your supply chain.
Cash is king, and most e-commerce startups don’t have enough of the king to grow properly. Understanding the best ways to manage your cash flow, forecast inventory and overcome the confusing finance hurdles that every startup faces is crucial for rapid and systematic growth. We make finance simple and fun and help you plan for a very bright future ahead instead of worrying about where to start.
CUSTOMER ACQUISITION & GROWTH
We show you how to balance the most important channels for bringing new customers to your business, and cut through some of the noise and confusion. With countless agencies and sales channels competing for your limited time and budget, we know its important that you know the most important strategies for buying media, building a list, and growing the sales of your business while driving down your CPA across all channels.
CUSTOMER RETENTION & CUSTOMER EXPERIENCE
Customer experience forms the bridge between branding, acquisition, and retention. We help you craft an incredible customer experience so that they become your biggest advocates. If you reduce your churn by 5% you can increase your profit by 25%-100%, so leveraging your existing customers by creating an incredible experience is absolutely paramount.
LAUNCHING AND SCALING AMAZON
Over 50% of e-commerce sales in the US are being done on Amazon.com, making it a sales channel that cannot be ignored. Whether you are new to Amazon or already doing well, our experts will set the strongest foundations for growth and success on this monster sales channel, and help you save time, money and frustration in the process.
Alex Brown is well known as the CoFounder of the globally renowned viral eCommerce company The Beard Club - doing $10M in their first year and gathering over 300M on their videos. He has cofounded multiple eCommerce brands, actively advises several others, and is the founder of eCommerce Rockstars.